The internet has brought a boom in the business marketing world. And with the emergence of search engines, it has completely vanished the old marketing tactics. People start searching on search engine platforms by submitting their issues and queries and the search engines displays back the results and delivers the best possible links.
Because of this reason search engines became the talk of the town instantly, and the essential means for the market analysts to drive traffic to their websites. If you can get your website on the top of the search engine results, then you will surely get high traffic. And if your site gets to the top of the search engines result then people will find and visit your website. This issue led the marketers to construct a Search Engine Marketing strategy. Search Engine Marketing is done with the help of two distinctive tools namely SEO(search engine optimization) and PPC(pay per click).
But the point of concern is that among these two tools, which one is the best for your business and which will going to generate high traffic for your website. There is no doubt that one is bad or another is great. After All both of these tools have their own pros and cons. But choosing a right search engine marketing strategy is not an easy task to do, since all your business depends upon a good marketing strategy. Should you choose both or one? Which is most suitable for you? All depends upon your needs and requirements; you need to understand which approach will suit your business.
Deciding among PPC and SEO is more than just comparing their pros and cons. You need to understand it in depth that which will going to benefit you been long term. You need to consider these five points given below before choosing one for your business marketing.
OBJECTIVE
You have to find out, either the keywords are relevant for your business in the long term or short term before proceeding further. If your keyword is going to help you for a long period then you must go with SEO and invest your time in building SEO value for your site. Where in case your project is going to be a fixed or short term, then it is suggested that you must go with PPC. Since there is no need to invest the time in building up page’s SEO.
Budget
Same as objective, all you need to figure out is your budget as everything depends on it. If you have a big budget, or you’re not concerned about the budget, you should go with SEO although it sometimes takes eventually it will help you in the long run. And if your budget is limited then PPC is a great Search Engine Marketing tool for you.
Competition
Doesn’t matter either it is a search engine marketing strategy or a simple business marketing plan. You always need to have full knowledge regarding what your competitors are doing and what tool they are using in order to improve their ranking. This will surely have a massive impact on your choice. If you think you have quality people who are bidding on your PPC keywords, then it will cost high. And if the search results are full with high authority websites, you must try to break it from an SEO context but it could take the long time and it is also very tricky.
What you want?
Comparatively paid search get fewer clicks than organic results and this is due to lack of good quality advertisement. In order to know what is working for you, you need to work out and delve yourself deeper into your analytics. While working on analytics you need to stay focussed on basket spend, conversion rates and ultimately on revenue and profit. And if you can analyze up to this level you will be able to decide between SEO and PPC.
