Blog : SEO Company Guru

Author Archives: seogadmin

Dominate the SERPs in 2014 Using 3 White Hat SEO Strategies

SEO companies have finally come to the conclusion that they are not able to survive using black hat SEO strategies alone. There has been an increasingly widespread embrace of white hat SEO strategies to help increase ratings and visibility. SEO Company Guru has discovered the best white hat strategies that will basically ensure SERP dominance in 2014.

SEO Strategies in 2014

1. Earn Your Links:
SEO Company Guru is well aware of the fact that the only links that are worth having are the links that are truly earned. There is no point in having a link if it does not appear to be natural and organic. The only way that our customers are able to obtain these links to to have content created that people will actually want to read. Each site will need to have enough information and articles that will cause people to want to read the link that they clicked on, as well as browse the rest of the site to see what it has to offer. Companies are able to create high quality content, ask to be registered on moderated directory lists, and create partnerships with other companies that will result in reciprocal links. SEO Company Guru helps its customers generate more links through social media blasting and sending out emails with relevant articles to mailing lists, as well as by having a guest from an influential site create an article that will draw readership from all corners of the Web.

2. Increase Interest:
It is important for any and all SEO tactics to have an end goal with achievable benchmarks to measure progress. Some companies will want to push brand recognition, while others will simply want to educate customers regarding a product. Regardless of what the end goal is, it is important to become involved in the lives of those who need to have that interest sparked. This can be done by creating spaces for people to discuss new products, such as forums, and speaking to the customers directly so that they feel truly engaged. Engaged customers will keep coming back, and will be more likely to bring a friend. SEO Company Guru is able to help its clients build forums and ensure that the engagement needs of the customer are met.

3. Create Topical Category Links that Work:
SEO Company Guru is able to help its clients find out more about its customers and what they are looking for, as well as what they are interested in. All of this will help streamline the link-building process and ensure that effort is not being wasted on sites that are not frequented by members of the target audience.

Essentially, the way to be successful with white hat SEO strategies is to be as helpful and relevant to the customer as possible. Only by creating content that is meaningful and engaging, ensuring that the needs of the customer are met, will cause a company to catapult to the top of the SERPs and control the market.

How To Compete Against Popular Websites With Limited Resources

Leave a reply

When it comes to achieving and maintaining a successful online presence, small websites are often overwhelmed by their larger, more popular competitors. It’s an issue that has plagued the e-commerce community since its inception; however, because of newly developed markets such as mobile advertising and social networking, competing against well-known websites just doesn’t look possible. That is, unless you’re Matt Cutts.

According to Matt Cutts, Google’s search spam spokesperson, small websites have every opportunity to successfully compete against their mega counterparts. Here are some of the details.

Please see the video below:

It’s About Experience, Quality, and Insight

Before you begin any sort of campaign that’s designed to compete against a popular website, acknowledge what it is you need to do. Evaluate a few of the larger sites TO see what makes them so popular. Ask questions about what they offer and how existing designs facilitate the things that they offer.

Then ask how you can compensate for those things on your own website. According to Matt, smaller websites that became the behemoths we’re familiar with now focused on improving user experience, publishing higher quality content, and producing resources that provided deeper insight. You are strongly encouraged to do the same.

Be Realistic

If you run a website alone or with a small team, you’ll admittedly face what seems like a mountain of challenges. It’s simply unrealistic for a one-manned website to effectively compete with a site like Wikipedia, Amazon or even Yahoo. That’s why Matt recommends that small websites not only focus on a specific niche, but cover that niche inside and out as well.

This gives you a great platform to work with in addition to an opportunity to expand at a later time. Expansions can include things like more tools, media and anything else that accomplishes the goals described above (an improved user experience, higher quality content, and deeper insight). This timely growth increases authority and attracts more visitors.

Work towards Providing Lots of Superior Content

Perhaps the most revealing bit of information from Matt is the revelation that larger sites rank higher than smaller sites. Webmasters have debated this issue for years with some claiming size simply doesn’t matter. According to these “small size works great” theorists, it’s the quality that matters. In his “How can small sites become popular?” video, however, Matt implies that small sites cannot outrank larger sites and need lots of superior content before things are on any kind of an even playing field.

Conclusion

Chances are you won’t be able to do everything that’s required on your own, so you’ll need to consider hiring some help. Outside assistance can help you improve your content’s existing quality and create better media. It can additionally help you with SEO and link building so that the right people can find you. Think about that in addition to building a strong social media marketing presence, a lean pay-per-click advertising campaign, and perhaps a complete website redesign if necessary.

How well you employ these concepts defines how well you can and will rise above your current position in relation to your competitors.

Matt Cutts: Google Takes Down 7 Link Networks in Japan

Leave a reply

Google continues their crackdown on link networks around the world with a recent announcement by Matt Cutts on Twitter that the company has taken down seven such networks in Japan. As is usual for this type of event, this announcement by Cutts did not include any specific details of the networks in Japan that they shut down.

“[I am] incredibly proud of [our] Japanese webspam team. Over [the] last few months they’ve taken action on seven link networks! [This makes the] playing field more level,” Google’s leader of Webspam Team, Matt Cutts, tweeted.

Here is Matt’s tweet:

Link networks are a black hat search engine optimization technique that attempts to boost sites rankings in search results by artificially building links to them. While many other factors are involved in deciding which web pages are displayed in a search result, these link networks sometimes give sites an unfair advantage over their white hat competitors.

Among even black hat SEOs, these link networks are seen as less and less trustworthy given Google’s strict enforcement of rules against them in recent years. What was once an almost sure way to get a site ranked higher in search results is now an almost sure way to eventually become the target a Google penalty for one’s web site. These “unnatural or paid links”, as Google calls them, are seen as a way of negatively manipulating search results, and therefore, are associated with lowering the overall user experience on Google search.

Japan is not the only country to be hit recently. In the past couple of months, Google has announced that they shut down these types of link networks in Spain, Germany, and Italy. They want to send a message around the world that this tactic is no longer viable and should be avoided by webmasters. Over the past decade, Google has been more and more insistent towards webmasters that their Pagerank algorithm is just a piece of the puzzle and should not be obsessed over by building these spammy link networks.

What is the best way to avoid this and still have a top ranked site on Google? The answer is simple: focus on providing quality content for your visitors. Meanwhile, a professional SEO service can provide a webmaster with the latest ideas and innovations in search engine optimization. It is a field that is constantly changing and it is beneficial to focus on your site’s content, while letting the SEO professionals handle the details of getting your site ranked higher in search results.

Comparing the Different Types of Marketing: Content, Social Media, Inbound and Online

Leave a reply

It’s easy to become confused at all of the terms floating around the world of Internet marketing. You’ve probably heard of content marketing, social media marketing, inbound marketing and online marketing, to mention some of the most common terms.

Are these all the same? If not, what are the distinctions that make them different from one another? The fact is, these terms do overlap quite a bit. To make things more confusing, people often confuse them and use them interchangeably. Yet each of these has its own unique characteristics. To make this more clear, let’s take a brief look at what each of these terms really means.

Content Marketing

Content marketing refers to any strategy based on creating, publishing or distributing content in order to attract a wider audience. Content can be written material, images, videos, slideshows, social media posts or whatever new platforms become popular in the coming years.

Content marketers may use their own content or be content curators -collectors of content from other sources that they re-use, provided they have the proper permission to do so.

Social Media Marketing

Social media is a term that’s used widely, and not always in the same way. Everyone agrees that Facebook, Twitter, LinkedIn, Pinterest and Google+ are social media sites. However, many other kinds of sites can also fit this description, including social bookmarking sites like Digg and Reddit and even video sharing sites such as YouTube.

Even review sites like Yelp and answer sites like Yahoo! Answers have a strong social aspect. The point is, all of these sites and thousands of others can be used to promote a brand, product or company. Social media marketing entails building a following using tactics such as gaining friend, fans or followers on various sites and communicating with them by posting relevant content. Social media marketing can actually be considered a type of content marketing.

Inbound and Outbound Marketing

These two terms are a little less familiar than the others, at least to those not well versed in the world of internet marketing. Inbound and outbound marketing are usually contrasted with one another, which is why they are being considered together.

Outbound marketing is often portrayed as old style marketing that has its roots in the pre-internet age. This type of marketing is one-way rather than interactive. That is, it is a message sent directly from the advertiser or marketer to the consumer, viewer or reader. Examples of this include TV and radio commercials, newspaper ads, cold calling and direct mail. Certain types of Internet marketing are also outbound, such as most ads.

Inbound marketing is another term that is very close in meaning to content marketing, but with a slightly different emphasis. It can mean promoting your product or business using any type of content that is potentially viral and interactive. For example, with outbound marketing the viewer or reader cannot share or respond to an ad or commercial. Whereas it is possible to share, re-send, vote on or place a comment on an article, video, social media post or blog post.

Online Marketing

This is the broadest term of all, as it refers to any type of marketing conducted online. This can mean paid advertising, content marketing, social media marketing or marketing with articles, videos or email. Online marketing is often used interchangeably with internet marketing.

Conclusion: Learning the Terminology of the Online Marketing World

There are many terms and definitions in the world of internet marketing. Some of these overlap quite a bit, while others are more broad than others. When hearing such terms, it’s important to realize that not everyone uses them to mean exactly the same things.

For example, some people might consider video marketing separate from social media marketing, while others might group them together. As the Internet and marketing platforms continue to evolve, it’s likely that new terms will emerge. For those who want to stay on the cutting edge of these trends, it’s a good idea to keep up with the latest jargon of the industry.

Concentrate on Brand and Reputation in 2014 For Better Link building

Leave a reply

Link building is one of the most effective methods of building a website within search engines while attracting new visitors and increasing page view simultaneously. When you want to incorporate link building into your own plan of action for a blog or website you are trying to promote, understanding the importance of proper link building and building your professional reputation as a brand is essential before getting started. Knowing why building your brand with link building is important is a way for you to truly ensure you are getting maximum exposure and cultivating long-term relationships with potential online affiliates or future business partners.

SEO Algorithms Change Unexpectedly

SEO algorithms within search engines such as Google, Yahoo! and Bing can change unexpectedly, which is why it is necessary to begin link building to help with increasing your site’s overall page ranking regardless of the search engine algorithms at any given time.

You Can Be Reported for Spammy Link Building Tactics

When your site or brand does not have a positive reputation online as a credible business or company, it may be flagged or reported for spammy link building techniques. If you are simply commenting on blogs across the web to spam your site’s link, it’s likely it may be flagged and rid completely from search engines that are otherwise beneficial altogether.

Why Your Brand Matters With Link Building

Your brand’s image is essential if you are launching a new website or trying to grow a start up business from the ground up. When you have others who perceive your brand as trustworthy, honest, reliable and credible, they are more likely to make a purchase or invest more time in learning more about your brand and the products or services you have to offer. Link building with other reputable sites and blogs in your industry is not only a way for you to gain more page views and site visitors, but it also helps with

increase your own reputation even more in your line of work.

Understand Your Audience

Understanding your audience is necessary before you begin to attempt building your reputation online. Knowing the demographic you want to reach is a way for you to find the right companies and online sites to network and work with when you begin link building.

Network in Various Ways

Networking in various ways allows you to expand your options when it comes to link building. Use online professional social networks such as LinkedIn, join online forums and message boards along with attending local conferences and events in your business industry. The more actively engaged you become with networking, the easier it is to find reputable companies to work with online.

Building your brand’s reputation and image professionally online and off is one way to get started in the link building world. The more you understand about the benefits of a well-received brand when you begin link building and networking in any industry, the easier to becomes to reach any intended demographic or audience to generate potential sales and revenue.