Author Archives: seogadmin

Paid Search Get Fewer Clicks Than Organic Results: Read WHY?

The internet has brought a boom in the business marketing world. And with the emergence of search engines, it has completely vanished the old marketing tactics. People start searching on search engine platforms by submitting their issues and queries and the search engines displays back the results and delivers the best possible links.

Because of this reason search engines became the talk of the town instantly, and the essential means for the market analysts to drive traffic to their websites. If you can get your website on the top of the search engine results, then you will surely get high traffic. And if your site gets to the top of the search engines result then people will find and visit your website. This issue led the marketers to construct a Search Engine Marketing strategy. Search Engine Marketing is done with the help of two distinctive tools namely SEO(search engine optimization) and PPC(pay per click).

But the point of concern is that among these two tools, which one is the best for your business and which will going to generate high traffic for your website. There is no doubt that one is bad or another is great. After All both of these tools have their own pros and cons. But choosing a right search engine marketing strategy is not an easy task to do, since all your business depends upon a good marketing strategy. Should you choose both or one? Which is most suitable for you? All depends upon your needs and requirements; you need to understand which approach will suit your business.

Deciding among PPC and SEO is more than just comparing their pros and cons. You need to understand it in depth that which will going to benefit you been long term. You need to consider these five points given below before choosing one for your business marketing.


You have to find out, either the keywords are relevant for your business in the long term or short term before proceeding further. If your keyword is going to help you for a long period then you must go with SEO and invest your time in building SEO value for your site. Where in case your project is going to be a fixed or short term, then it is suggested that you must go with PPC. Since there is no need to invest the time in building up page’s SEO.


Same as objective, all you need to figure out is your budget as everything depends on it. If you have a big budget, or you’re not concerned about the budget, you should go with SEO although it sometimes takes eventually it will help you in the long run. And if your budget is limited then PPC is a great Search Engine Marketing tool for you.


Doesn’t matter either it is a search engine marketing strategy or a simple business marketing plan. You always need to have full knowledge regarding what your competitors are doing and what tool they are using in order to improve their ranking. This will surely have a massive impact on your choice. If you think you have quality people who are bidding on your PPC keywords, then it will cost high. And if the search results are full with high authority websites, you must try to break it from an SEO context but it could take the long time and it is also very tricky.

What you want?

Comparatively paid search get fewer clicks than organic results and this is due to lack of good quality advertisement. In order to know what is working for you, you need to work out and delve yourself deeper into your analytics. While working on analytics you need to stay focussed on basket spend, conversion rates and ultimately on revenue and profit. And if you can analyze up to this level you will be able to decide between SEO and PPC.

How to Tackle falling SERP After Google’s Phantom Update

So earlier this month we all noticed a significant change in the rankings of several pages on Google. It was no random update to algorithms like panda and penguin, which has been confirmed by Google, rather an update to the core guidelines of quality. Algorithms like Panda, Penguin and Pigeon focus on specific areas such as content, back links etc. This Phantom update, as being called by webmasters, focuses on the overall quality of the web page. Its being called Phantom as it is not a regular algorithm update, but has been implemented nonetheless, and has no official name by Google.

google quality score

So how do we tackle with this algorithm? As I have always believed and said, algorithms are not penalties, rather guidelines by Google which will determine the ranking of your page. If we make efforts and adhere to these guidelines, our pages won’t be ‘penalized’. Google has always focused on providing organic and relevant results. In case you have noticed a significant drop in the ranking of your page, you may have to run a troubleshooting process throughout your page or website, for there may yet be certain discrepancies that may have evaded your notice.

There is no particular area that you may start or focus upon, as the new update does not target any specific areas. Though we don’t have much yet by Google as to where and what this phantom update is targeting, we can always make sure that the things we do know are checked and taken care of.

You can start with the content published on your site. There maybe certain pieces of content which may be having a negative impact on the SERP of your page. This can be something which is not too informative or useful for users, even misleading in certain cases, and is just there eating up space. Go through your content and make sure it is updated regularly and is something which would engage users in a positive manner.

Another area you can focus upon is back linking. Often even after heavy scrutinization, we fail to keep a check upon certain inorganic links leading back to our page. This may be due to informative and good quality content or related matter. Whatever may be the reason, certain sites create links routing back to your page. You can use Google tools to check which sites have made links connected to your page. Accordingly, you can ask the respective administrators to remove links. Before removing links you might want to consider the credibility of that page, as organic links from reputed pages can in fact work in your favor.

Regardless of the fact that it was an update to the core algorithm, as opposed to one of the channels like Panda or Penguin, it’s still an “update” in the feeling of delivering observable change. Since it is affirmed, I am naming it the Quality Update, rather than calling it the Phantom.

Google wouldn’t give specifics about how quality is presently evaluated. We know from past proclamations by Google that quality for a specific page or site is controlled by an extensive variety of individual components. It may be the case that Google is currently weighing some of those elements more and others less.

Some Illicit Guidelines – Achieving The Desired Design And Content For Your Website!

Everyone desires to have his/her own website. Be it a business entity, a rock band or an entrepreneur, everyone is looking to expand their business by targeting a larger audience, by targeting the global market!

So, how does one turn their website into one’s precious? The straightforward and simple answer for this is to adhere to the guidelines of the Google Webmaster, so as to stay in the safer zone at first place.

Besides that, following the rules and regulations set by Google Webmaster, one can ensure that the website is following the footsteps of Google by performing the well reputed white hat techniques rather than performing black hat activities to increase the websites Page Authority (PA) and the Domain Authority (DA).

Time to take a deep look at the guidelines set forth by Google. Don’t forget, the Eye of Google, watches your website!

 Eye of Google, watches your website

In order to be his precious, you might want to adhere to these guidelines:

  • The composition of the site should be in a smooth manner, such that there is a suitable hierarchy which is being followed, as well as there are static text links, reaching out to every page of the website.
  • The website can be quite effective if one simply offers a site map to the users. As we know, site map helps connect the users with the important parts of the website. So the users will be able to visit all the important pages of the website by using a well linked site map. In case the site is possessing large number of links, try to segregate the site map in to different pages.
  • One important thing that I would like to bring to the reader’s notice is that please do not try to flood a page with tons of links .Try to keep things reasonable in order to accept positive outcome from the same .
  • The reason behind creating the website should be – being able to impart and welcome quality and relevant information. Hence, the pages so created for the website should be catering quality content that suits the need and purpose of that very page! All in all,     irrelevancy should be diminished so that things are crystal clear, without any scope of misunderstanding, thereby avoiding any possible malpractices.
  • In order to achieve optimization as well, try to keep in mind the words that the users might use to search for your website on the search engines while designing your website. A well planned and orderly approach towards building a website will bring in flying colors in no time!
  • While developing the website, one must be aware that the Google crawler doesn’t identify text contained in the images. Hence be aware of the fact that you might want to use ALT tags while using image texts. While displaying important names, content, links, it is recommended to use texts rather than images.
  • Try to bring out accuracy and precision while enlisting the <title> and <alt> tag attributes.
  • Try to avoid errors in HTML and also look out for broken links.
  • Try to limit the usage of dynamic pages as you must know that not many of the search engines spiders crawl dynamic pages so as to keep the parameters limited.

By following the above mentioned site development and content guidelines, one can be determined to create a website that he/she can be proud of and also expect quality results in the coming time through the website. With the eye of Google watching each and every step, things get more and more straightforward from here.


Do good, get good; do bad, fall bad! Do not be stubborn while choosing and operating in the right manner.

Try to avoid malpractices as you would not want to get penalized by Google, for it might just lead to a state from where things might get really difficult to rise and shine!

A Better Way To Do Keyword Research For Your Business

Recently, Google updated its search algorithm known as “Humming bird”. As soon as it rolled out in market created lots of panic worldwide. Humming bird algorithm is mainly targeting longer tail queries in Google search.

A Better Way To Do Keyword Research

In order to achieve better ranking in the Google search the web pages needs to be optimized. In this post I have tried to explain few possible ways to do keyword research as per humming bird update.

Research Keywords:

First do a fine research on keywords which are related to your business and try to use the Google keyword planner as it generate a wide range of keyword list. Generally Google users run easy queries on search engine, so you have to use all potential keyword which can bring maximum profit to your organization.

Creative idea based approach toward research on keywords is very important. First check your competitors sites and blogs and then you will able to fetch a list of keyword in your mind that can used for website. Based on that you can now plan for the keywords through Google keyword planner.

Now focus on the various search engines strategy and go for the top priority keywords which are more user friendly and approachable. Few of the search engines technique:

1. Try related searches in Yahoo,Google, Bing.
2. Google auto-complete queries or instant search results.
3. Try to check top competitors and note their meta keywords.
4. SEM rush will provide you keywords from the unique keyword database.


Now it is the right time to refine your keywords and pick only those which are relevant to your business or service. Try not get jumbled up by the keyword tools as after all they are not humans and sometimes what happen that they show keywords which are not even related to business.

Google keyword planner is very easy to use and but can also mislead you sometime. For example new year gifts can be searched 350 k in December but only 100 k in July it is all based on the seasonal searches and volume of searches can vary from month to month. It also give list of keyword which other competitors are bidding for and if you are planning for organic SEO than metric is useless.

Instead of going for top search keyword, try less popular keyword as they don’t receive huge searches but it is easy to squeeze them and rank your website in top 10.


Now you have researched your potential keywords, it is time to do some research on the volume metric of that keyword. Don’t rely on the old searches instead use keyword effectiveness index which is more reliable and giving you the opportunity to prioritize your keyword. Some of the keywords are cost based as competitors already bidden for it in Google Ad-words.


Try to formulate your keywords and just give best to outrank your competitors. Here are the few factors that can help you do that and your website can get top ranking in search results. Backlink is the one of the factors, if you have good quality and unique content users love to share it and thus it directly benefit your business through a back link from other website. On-page SEO analyze your meta keywords, titles, content and try to relate them to your finalized keyword.

If you are new to modern SEO strategy, then you can try the ideas and tips given above and remove the earlier stuff and try low competition keyword that will surely bring lot of impressions.

Some Common Objections Against SEO

In today’s contemporary world, the internet has become an integral component of our daily lives. In recognizing this truth, many business owners interested in maximizing profits are interested in accessing internet marketing services that will enable them to optimize conversion rates and boost their visibility online.


While many online advertising experts respond by noting that the utilization of search engine optimization (SEO) techniques is the most fitting technique to implement, some people do not agree. Below you will find some common objections against SEO-and why you shouldn’t pay any attention to them.


1. SMO Is More Important.

These days, the rise of social media has resulted in the prevalence of a new online advertising term-social media optimization (SMO). Although defined broadly, SMO is basically the process of using mediums like Facebook and Twitter to advertise a business’s goods and services. And while these strategies can be highly cost-effective and time-efficient, they cannot replace SEO as the only internet marketing strategies you employ. As we have seen in previous eras, tried and true SEO techniques such as the creation of great content and link building are still incredibly efficacious in enabling business owners to attain page one ranking in the results pages of major engines like Google and Bing.

2. It’s Too Expensive.

In many cases, business owners are interested in utilizing internet marketing strategies but neglect to do so out of belief that the services will be too expensive. Yet in part because the online advertising services market is so competitive, it is oftentimes not difficult to get very reasonable prices on SEO products such as website redesign, reputation management, and content marketing.

3. Traditional Marketing Is Sufficient.

Although inbound marketing has gained prevalence and power in recent years, many people are still singing the praises of traditional forms of marketing. Some forms of traditional marketing that are still being used regularly include business cards, print ads, and radio and television commercials. Although each of these advertisement formats can be sufficient in elevating a company’s conversion rates, inbound marketing such as SEO practices is oftentimes much more effective. This is the case for many reasons, including the fact that using strategies such as tweeting links to one’s product pages is an incredibly cost and time effective way to advertise one’s goods and services. Additionally, inbound marketing formats such as local SEO are incredibly effective in enabling business owners to reach their target market rather than broadcasting information to large multitudes of people who may be indifferent towards the message being disseminated.


If you are a business owner who wants to increase visibility and conversion in the online sector, you should note that the use of SEO strategies is still an incredibly practical and proven way to accomplish this objective. Because SEO companies are typically results-driven and detail-oriented, they can offer you the type of customized, efficacious services that enable you to realize your professional goals. Once this happens, your business will likely experience the perpetual growth and expansion you want. Good luck!

Lead Generation vs. Organic Visibility

Lead generation and organic visibility are two very different things. Some businesses need lead generation to reach customers, but other businesses work very well through organic visibility. We think of organic visibility as the thing that happens when word spreads naturally. Lead generation creates cold calls and directed marketing campaigns. You need to decide whether you want to use generated leads or create a culture where your business is discovered organically by customers.

Lead Generation

Businesses that work through lead generation have to do a great deal of work to create leads. They must research their customer base, and they must reach out to those customers all alone. These customers get cold calls and emails that try to pitch them a product. These customers are often so immune to these things that they never pay them any mind. Customers would much rather discover a business and remain loyal to it long into the future.

Lead Generation

Organic Visibility

When you are trying to create organic visibility, you need to remember that this is often achieved with SEO. Your potential customers are on the Internet every day looking for all manner of things. They use web searches to find the things they are looking for, and you want to make sure that your business is visible when those search results come back.

Organic SEO

Working with a marketer to make your business more visible involves more than using keywords in online articles. You want to make sure that your business is visible on social media, as well. Many customers would never find you, but they have friends on social media who will share information about your business. This information leads new customers to visit your website, and your sales will likely increase.

The Combination

If you are looking for a good combination of marketing and SEO options, you need to use organic visibility to make your business more popular. People will find your business through web searches, or they might hear about you on social media. This means that you can make your business more popular without sending unsolicited advertising to new customers and unknown email addresses.

The Next Generation of SEO: Emerging Trends

SEO: Emerging Trends

The truth of today is that business is moving to the virtual world. Nothing seems to be growing quite as fast as the internet, and as the internet grows, it becomes more important. Every good business owner realizes that they need to have an internet presence, if they wish to grow. Yet, managing the internet for a business is far from easy. There are numerous contenders, all competing for a spot in the search engine, and it’s quite easy for websites to become lost in shuffle. That’s what SEO (Search Engine Optimization) is for. Ever since Google released Penguin, SEO tactics have changed immeasurably and continue to change, making it almost impossible to keep up with.

So how does SEO work?

One of the services offered is the link building service. Link building is one of the best ways to generate traffic for websites. Search engines use links to a site as sort of ‘votes’ for its popularity. The more links to a particular website, the higher it will be in the search results.

Another service is Social Media Marketing. Social Media has become incredibly important in our society. Countless numbers of people are involved in Twitter, Facebook, Instagram, and dozens of other networks. These can be some of the best ways to reach people, if used properly. Not only can business owners become involved with their clients and learn what clients think and want, but they can make new clients. Social Media is an excellent way to spread news and connect in ways that have never been possible.

There is Online Reputation management also. This is the suppression of vindictive or vengeful reviews that can go miles to ruin the reputation of a business or a person. A single bad review could chase away many potential customers.

A bad website can also hurt business. After all, if a customer tries to log onto a website and can’t transverse it or access it, the customer will probably leave. On the other-hand, if a website is crisp, updated, and modern, it will attract customers. A first impression can make or break.

There are many other tactics, but these mentioned should help to explain SEO. SEO is actually fairly simple, conceptually—but to perform, it is totally different. In a world where the internet becomes increasingly powerful, so does SEO; even as it becomes harder to execute.

Google Eradicates Author Images from Search Results

Google has taken a step away from its integration of Google+ with its search results in favor of those using mobile devices to view the site. Google has ceased the inclusion of author profile photos and circle counts from Google+.

 According to John Mueller, Google has ended the practice of displaying the photos and circle counts to allow for an easier mobile searching experience. The photos were taking up a good bit of real estate on small mobile screens. The images and counts have also been removed from other platforms to ensure a “more consistent design” regardless of the device used to view the search.

As part of the company’s efforts to integrate Google+ into its search engine, the former search result style would place the author’s photo and circle counts appear next to a particular search result. The result, according to Google, led to an increase in click-through rates and attracted the eye. However, the images and the space they occupy did not mesh with the company’s mobile-first approach to its design.

The new format features a simplified result style that still lists the author’s name and uses the same ranking algorithm as it did before. This creates greater uniformity among the results. Much like the old style, authorship is sticking around and there remains the possibility that authorship could play a future role in search engine rankings. The new style is giving the writer a byline in the search result. Profile photos have not vanished completely, rather they will continue to be a part, though considerably small, on Google News.

Here’s a simplified authorship result example:


Mueller said that tests on the streamlined links shows no major difference in click-through rates or visibility. However, Google hasn’t provided any statistics yet that show just how marginal the difference between the two styles may be — or not.

Some SEO experts are skeptical that the new style is equally effective without the visual to draw in new readers. In a number of webmaster forums and articles, there has been some concern that the once tried-and-true advice to claim authorship is beginning to seem like wasted time. Without clearer statistics, it isn’t clear if that will be the case, but the predictions are accurate that Google intends to use authorship and Google+ ratings to raise the search ranking for a website.

Ultimately, it will take time before anyone can be sure how this could affect writers and businesses that utilize Google authorship.

Preventing “Right to Be Forgotten” Link Removals From Harming Your Website

Link removal campaigns are nothing new. Website owners have been forced to comply with numerous campaigns, such as the US Digital Millennium Copyright Act that has forced Google to censor results that show in Google.

Right to Be Forgotten
What is different is the “right to be forgotten” ruling that was recently implemented as a result of the European Council of Justice’s ruling. It states that search users need to be informed that they have the right to request removal of certain results.

The “right to be forgotten” allows for users to request that information considered “inadequate, irrelevant, or no longer relevant” be taken down by Google and removed entirely from the search results. This means that website with old content that may be outdated might find themselves completely removed from search engine results.

This ruling hasn’t been popular. Google’s Chairman, Eric Schmidt, notes that he sees this ruling as “wrong”. Google has been a company that has historically been against blatant censorship of their search results.

The “right to be forgotten” becomes further complicated by the vague specifications set forth by the ruling. This means that websites that may only vaguely be interpreted as being out of date could be at risk for removal.

This means that news sites, technology- and science-related websites, as well as any other websites that deals with current news needs to keep not only their current stories updated, but also their old ones. Even Wikipedia pages that have slightly outdated information can be removed under this ruling.

It also means that any link building you do perform must be as precise as possible. This means that you should only target search phrases and terms that directly relate to the information found on your page.

The best way to avoid removal due to the “right to be forgotten” link removal campaign is by keeping your website current. You’ll need to update your on-page content, as well as your off-page factors to ensure that your website

The best and most efficient way to do this is by taking a look at SEO Company Guru‘s services. Not only will they create, update and tailor your content to be both accurate and fresh, but they’ll also ensure that it has just the right keyword composition to make your pages rank high in the SERPs.

SEO Company Guru can also provide you with quality links that have the right freshness that will prove to Google that your website is still both relevant and updated.

Prevent having your website removed by the “right to forget” act by making sure that it’s up-to-date with SEO Company Guru’s top-of-the-line services.

Why Websites are Seeing Major Shifts in Rankings Even Though Google Says There’s Been No Penguin Update

Webmasters are noticing changes in how their website ranks. These changes have appeared to hit websites that were previously penalized during the last Penguin update, which has led these webmasters to believe that there has been yet another Penguin update.



 Google has responded to these worries of a new Penguin update by stating there are hasn’t been one.

What Does the Penguin Algorithm Perform?

The purpose of the Penguin algorithm is to devalue sites that have tried to increase their SERPs ranking by building links back to their website using risky and spam-oriented link building methods.

Google was forced to implement the Penguin algorithm as a countermeasure to the ever increasing amount of spam that floods the Internet. Penguin works independently of manual review, which means that it targets websites that display characteristics that Google sees as spam.

Why Do People Think There Has Been a Penguin Update?

Despite Google stating officially that there has been no Penguin update, webmasters are under the false assumption that there has been one.

They believe this because they were either previously penalized by the Penguin algorithm or they have noticed changes in their position due to active link building efforts.

Why are Websites Seeing a Change in Ranking?

While there’s over 200 confirmed factors as to why a website might be seeing a change in rankings, the most logical one is that a large amount of data has been processed again with accordance to a previous update.

The most likely update is likely the Panda 4.0 update that was released a week ago.

The Panda 4.0 update gave websites that focused on quality SEO copywriting, social media marketing and reputation management a major boost in the SERPs. Webmasters were reporting jumps in their rankings that occurred in as little as a day after Panda 4.0 was officially announced by Google.

The other possibility as to why websites are experiencing shifts in their rankings could be attributed to another unannounced update that Google performed. While Google states that there has been no updates to the Penguin algorithm, that doesn’t mean that there hasn’t been at least one update to other algorithms or an entirely new algorithm hasn’t been implemented.

What Can Webmasters Do to Achieve Better Rankings?

The safest bet for webmasters to keep their current rankings and to continue pushing towards top positions in the SERPs is to focus on reputation-oriented activities like content marketing and social media promotion while continuing to build links back to quality content.