There are few industries that are helped by social media as much as the restaurant and food service industries are. No matter where you live in the world, people love to dine out! Of course, some people can afford to do so on a more frequent basis than others, but the fact remains! The number of ways in which restaurants benefit from social media are numerous, and Milk and Butter Social is a restaurant social media company that can help your establishment achieve its goals on social media.
What's the Best Social Media for Restaurants?
As a restaurant owner or manager, you likely have a presence on Facebook already, or you are ready to begin one. Either way, Milk and Butter Social can help! However, you probably shouldn't be limiting yourself to just Facebook. Although not all social media platforms are beneficial for restaurants, there are a lot of other social media platforms that can do the same thing Facebook does.
The following are a few of the social media platforms that you may not yet be on that you should.
YouTube: Although you might think, "why would I put my restaurant on YouTube," this can be a good idea for some restaurants. YouTube has a keyword-based search engine, so if you can find good enough keywords, YouTube might be a good platform to get more traffic to your website or to your restaurant.
However, you should note upfront that you will need a very unique and creative strategy for YouTube. Unless your restaurant is in Manhattan, you probably won't have too many people searching for restaurants in your area on YouTube. But you can make "how to" videos, showing some of your best recipes and dishes, as well as other aspects of your restaurant.
Pinterest: This is a picture-based social media platform that allows users to connect with other people who are interested in similar topics. Again, with a bit of a creative strategy, Pinterest could be profitable for you, especially if you can ship items.
Instagram: This platform is owned by Facebook and has a very large community, just like Facebook! Instagram (IG) is a picture and video-based social media platform that allows users to interact and engage with each other easily. Most restaurants should be on Instagram!
Also, depending on a number of factors, including the size of your city, the nature of your restaurant, and a slew of other factors; Twitter, LinkedIn, and other social media platforms could benefit your restaurant substantially. Your restaurant should also be listed on the popular listing websites like Yelp, TripAdvisor, Foursquare, Angie's List, etc. Again, Milk and Butter social is a restaurant social media company that can help you sort it all out.
Let Milk and Butter Social take care of it all for you. Managing or building up a following on even one social platform can be a full-time job by itself. Trust a restaurant social media company like ours to do it for you.