The link building process requires a lot of research time and effort, so our team will put together a fully-customized solution to help you succeed. We'll conduct a thorough analysis of your current website backlinks, as well as those to your competitors', in order to look for opportunities and identify targeted websites relevant to your industry. Because of this extensive research, we can create a superior backlink portfolio for your website compared to your competitors, which will help you to rank highly for your targeted keywords. We use a wide variety of links for our clients as we want to create a diverse and "natural" backlink portfolio.
Link Building Criteria
We review a great number of criteria to decide if receiving a link from a site is beneficial for you. We prefer to acquire links from sites with relevant content, as high a PageRank as possible and a site with a good page and domain authority. All these factors play into the quality of the link along the number and type of outbound links on the site as well as the age of the domain. Here are the main criteria we use when placing links:
PageRank (PR) of the Domain: Many internet marketers will argue the value of Google’s PageRank but we do look for PR when evaluating the potential of a site. It is a quick and easy indicator of value. PR can also indicate if a site's architecture is well designed. We see value in sites that pass page rank to internal pages.
Domain Authority (DA): Domain Authority is a website quality metric provided by SEOMoz tools. This score uses nearly 150 signals in the calculation and ranges from 0 to 100 points. This metric applies to the entire domain.
Page Authority (PA): Page Authority is another quality metric provided by SEOMoz tools. Again ranging from 0 to 100 but specific to an individual page.
Content and Theme Relevancy: Relevancy of content or theme does have an impact on the quality of linking. We do prefer to link to sites that have some relation to the target URL. For example, we might build links to a hotel site and use a general travel blog or even a site about travel insurance. By using relevant sites, you can actually pick up traffic with users clicking the link.
Do Follow Links: We focus on do-follow links. The do-follow links will provide link juice. We don’t completely exclude no-follow links from your portfolio as they are a part of “natural” link building and many SEO's believe they actually pass rank to your site.
Anchor Text: We strive to target your link building efforts on sites that accept anchor text links. We make sure to vary the text in the links, as this is a part of natural link building. It is not a good idea to only use one keyword or keyword phrase when link building. There is a tipping point of using the same keyword over and over again. We prefer to use variations and long tail phrases to supplement your short terms. For example, you might use this as anchor text, “Santa Clarita SEO”, but you should also use phrases like, “Santa Clarita SEO Company” and “SEO Company in Santa Clarita”.
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